Explore Better Business

What if you could decode the strategic and good practices of Better Business trailblazers like Patagonia, Interface, IKEA, Unilever, Ørsted, and Oatly? Elisabet Lagerstedt has already done that for you in her new book Better Business Better Future. Everything to help you accelerate your company's transformation into a Better Business, and to co-create a better future.

“The future is already here – it’s just not very evenly distributed.”
William Gibson

The challenge and the opportunity

 

Social and planetary tipping points are being reached, technology development is accelerating, inflection points are imminent in many industries, and many wicked problems urgently need innovative solutions.

These are solutions that the world of business is particularly well equipped to solve through the ingenuity, creativity, collaboration and resources that it can so often call forth more effectively and efficiently than other human organizations.

Ignorance and inaction simply means loosing the initiative. Strategic thinking and thoughtful action means grasping the opportunity – and not letting it slip away.

 

 

Find the book in online bookstores >>

 

Better Business – a milestone

 

Better Business provides purpose and potential for human growth, and contributes to solving meaningful problems. All while creating, delivering, and capturing value to your stakeholders, and minimizing ecological and social costs.

Ultimately to co-create a better future.

Still, Better Business is only a first milestone. Regenerative Business is where we will need to go. Better Business is however already well understood and explored by trailblazers like Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly.

Learning from these trailblazers will simply help accelerate this important transformation.

From business as usual, to Better Business and ultimately, to Regenerative Business

 

Decode the good practices

 


But, what are the Better Business trailblazers, like Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly, doing right? Why have they chosen their specific paths? And, what if you could decode some of their good and evolving strategies and practices in order to accelerate your own company’s transformation?

Elisabet Lagerstedt’s coming book ‘Better Business Better Future: Decode the Good Practices of Sustainability Trailblazers and Transform Your Corporate Business‘ will help you do just that.

Find the book in online bookstores >>

 

 

It’s time to Step Up to Better Business

 

The research for the book showed that the Better Business trailblazers approach the field of sustainability in strategically similar ways.

The StepUp Framework below shows the strategic intents and good practices of well developed Better Business organizations in five steps – spanning across three strategic playing fields: the organization, the business ecosystem, and the world and society.

You can use the model to evaluate how far your company has reached on the journey towards Better Business, to map out your company’s strengths and weaknesses, and to inspire your strategy going forward.

 

 

DOWNLOAD THE BETTER BUSINESS SELF-ASSESSMENT

 

The research for the book Better Business Better Future shows that sustainability trailblazers – such as Patagonia, Interface, Ørsted,Unilever, IKEA and Oatly – over time have approached the field of sustainability in similar ways. They simply share a number of strategic choices made, and a number of good and evolving practices. These are choices and practices that can help you to accelerate the Better Business transformation of your company.

Have you already made some, or even significant progress? Or even reached world class? Download and do the self-assessment to find out, and prepare to accelerate your approach.

 

 

Sign up to download the Better Business Self-Assessment >>

 

 

 

 

Learn more in Better Business Better Future: Decode the Good Practices of Sustainability Trailblazers and Transform Your Corporate Business.

Find the book in online bookstores >>

 

 

 

 

Inspirational stories of Better Business

 

Did you know that many of the world’s most well known and respected sustainability leaders started out from business as usual? Get inspiration for your own transformational journey from some of the stories of the world’s Better Business trailblazers.

Click on a logo below to start learning >>

 

 

 

 

 

Learn more in Better Business Better Future: Decode the Good Practices of Sustainability Trailblazers and Transform Your Corporate Business.

Find the book in online bookstores >>