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[slow down to speed up]

Welcome to an exploration beyond business as usual. Here, Elisabet Lagerstedt explores Better Business, the Sustainability Revolution, regeneration, disruption, VUCA, creativity, meaningful innovation, impact business models, conscious leadership, and more. Inspiring you to build a Better Business and co-create a better future.

The book Better Business Better Future (2022) helps business leaders understand the Sustainability Revolution and decodes the good practices of purpose-led sustainability trailblazers. From Patagonia and Interface, to Ørsted, Unilever, IKEA, Oatly, and more.
“I liked most about the book, that it spreads hope. It shares a vision about how Better Business can contribute to a Better Future. We, leaders, are not passive victims waiting for slow policies to save the world…” -Dr. Michael Kolk

This short clip is from a longer dialogue with Vincent Stanley, the Director of Philosophy at Patagonia (January 12, 2023), as part of the Better Business Acceleration Program™. You can read more about Patagonia’s journey here >>

The Better Business Acceleration Program™ will help you move beyond business as usual and step up to the greatest industrial transformation of our times – the Sustainability Revolution.

Learn more >>

This journey starts with you!

As business leaders, we can go far beyond demonstrating in the streets. We can mobilize capital, minds, and actions and cooperate to nudge consumers into making choices that co-create the healthy future we want and need for our business, humanity, and the generations to come—our own children and grandchildren included. Below are a few resources to help you accelerate this important shift.

Learn more, and accelerate your own work in building a Better Business and a Better Future, in the book by Elisabet Lagerstedt.
Sign up to Elisabet's newsletter to go beyond business as usual, explore Better Business, and co-create a Better Future.
This unique online program helps you as a business leader to navigate the why and the how of the Sustainability Revolution.
"Like the digital revolution before it, the sustainability revolution promises to change everything. Yet, just as with digital, many companies are moving too slowly, taking an incremental approach to a challenge that demands a radical rethink." -World Economic Forum
"The Sustainability Revolution has the magnitude of the agricultural and industrial revolution, but the speed of the speed of the digital revolution." -Al Gore
"Good business is simply good for business and seriously needed in co-creating solutions to the worlds wicked problems." -Elisabet Lagerstedt
"Instead of seeing our potential contribution as limited, we need to realize that our zone of influence as business leaders can be much larger than we think." -Elisabet Lagerstedt
"Slowing down is sometimes the best way to speed up" -Mike Vance
“Be the change you wish to see in the world.” -Mahatma Gandhi

Latest blog posts

The Better Business Blog

Welcome to slow down to speed up – and enjoy the reading!

Better Business

Breaking Boundaries

13 mars, 2024 Better Business , , ,

When discussing the environment, we’re most often referring to Earth’s habitable zone or the biosphere – the prerequisite for life on this planet. A…

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Better Business

It’s time to move beyond business as usual

31 oktober, 2023 Better Business ,

Climate and environmental scientists have warned us for decades, and we are slowly coming to understand that business as usual is no longer serving…

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Better Business

Accelerating Change: The Power of Positive Tipping Points

30 oktober, 2023 Better Business ,

  Have you tried to take in the fact that six out of nine planetary boundaries have already been crossed and that multiple tipping…

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Better Business, Leadership

What is Conscious Impact Leadership?

18 juni, 2023 Better Business, Leadership ,

In today’s rapidly evolving world, traditional leadership models are being challenged. The need for leaders who can navigate complexity, inspire collaboration, and make a…

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Better Business

Supporting Global Change Makers

16 juni, 2023 Better Business ,

I will participate in the WEF Global Shapers Summit 2023 online starting today. The summit brings together a community of young shapers worldwide, driving…

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Better Business, Future

What We Owe The Future

29 maj, 2023 Better Business, Future ,

As business leaders, we often get stuck in the operational issues of the short term. Once a year, when we go into the strategy…

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