Better Leadership / Better Business / Better Future


Explore Better Business >>


Join Elisabet Lagerstedt on an exploration beyond business as usual as she decodes Better Business, the evolution of conscious leadership as well as the emerging paradigm of Regenerative Business. Everything to help leaders get fit for the decade to come, and accelerate the co-creation of a Better Future.

The Better Business Acceleration Program


The Better Business Acceleration Program is a 6-weeks online executive program designed to accelerate the journey beyond business as usual, to help business leaders surf the waves of the Sustainability Revolution, and build a Better Business and a Better Future.

This program will help you understand what is unfolding, learn from the sustainability trailblazers in in the frontline, and help you accelerate your company’s transformation. Because Better Business is not only urgent, but also a window of immense business opportunity and a potential competitive advantage.

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What lies beyond business as usual?


Business as usual isn’t operating at a level that respects the planetary boundaries. Fortunately many companies are already evolving beyond the 1970ies doctrine of Milton Friedman. Here, most of us have a lot to both unlearn and learn. Because the future always brings change.

In the context of the Sustainability Revolution, we will for instance see Better Business evolving as a key milestone on the journey towards the evolving paradigm of Regenerative Business. Where are you on this journey right now? Have you learned to surf the right waves? 

The future is as always an evolutionary journey that unfolds over time. A first important step right now is to help more business leaders and companies feel comfortable in stretching into Better Business.

A Better Business can be described as a future-ready company with a long-term perspective – guided and inspired by its higher purpose. This helps the organisation create, deliver and capture long-term value to its stakeholders. All while minimizing ecological and social costs, engaging its business ecosystem, and collaborating to change the world.

You as a business leader is crucial in this transformation. By providing purpose, direction and resources, you can contribute to meaning, transformation, growth – and even help enhancing the wellbeing of both people and planet, while future-proofing your business.

Explore Better Business >>


Learn more in the webinar


In this webinar recording, Elisabet Lagerstedt will take you beyond business as usual, and share lessons from sustainability trailblazers: “We will decode Better Business, touch on the evolution of conscious leadership and the emerging paradigm of Regenerative Business. Everything to get fit for the decade to come, and accelerate the co-creation of a Better Future.”

The webinar was recorded on March 31, 2022 and arranged by Aluminary, who aims to connect alumni from top business schools globally. The session is moderated by Benjamin Kessler, former managing editor at INSEAD Knowledge.

"Like the digital revolution before it, the sustainability revolution promises to change everything. Yet, just as with digital, many companies are moving too slowly, taking an incremental approach to a challenge that demands a radical rethink."
- World Economic Forum

This journey starts with you!


Instead putting our heads in the sand, or seeing our potential contribution as limited, we need to realise that our zone of influence as corporate business leaders can be much larger than we tend to think. This is because the world of corporate business is particularly well equipped to help solve the problems of the world through the ingenuity, creativity, collaboration and resources that it can so often call forth more effectively and efficiently than other human organizations.

We, as corporate business leaders, can go far beyond demonstrating in the streets. We can actually move capital, minds and action, and cooperate to nudge consumers into making choices that co-create the healthy future that we want and need for our business, humanity and the generations to come—our own children and grandchildren included.

Below, please find resources to help you accelerate this important shift starting today.

Discover the book

Learn more, and accelerate your own work in building a Better Business and a Better Future, in the book by Elisabet Lagerstedt.

Join the exploration

Sign up to the newsletter to go beyond business as usual, explore Better Business, and co-create a Better Future.

Do the self-assessment

Download and do the Self-Assessment to understand how your company stacks up to the sustainability trailblazers.

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The Better Business Blog

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The power of People with Meaning and Purpose

Strategists and business leaders tend to forget that growth does not necessarily need to happen though new market entry, or new products. It can…

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Is your organization fit for purpose?

Do you run a purpose-led company? If not, I invite you to start exploring this field, because a meaningful higher purpose can not only…

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Meaningful innovation will help us build a better future

Interestingly, most of the companies I have studied at the frontlines of Better Business are not regarded as world-class in rankings of the world’s…

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Understanding the Sustainability Revolution. Reimagining the future and repositioning your business. Becoming a purpose-led sustainability company. Integrating sustainability into your business strategy. Business model innovation and value proposition design for sustainable businesses. Learning from the sustainability trailblazers. Sustainability innovation to adress wicked problems. ESG leadership. Sustainability leadership. Business ecosystem. Collaboration to build a better future. Exploring regenerative business. Net zero. Net positive. Regenerative business leadership. Leadership evolution.