What do companies like Patagonia, Interface, IKEA, Unilever, Ørsted and Oatly have in common? In short, they represent the frontline of Better Business. Join Elisabet Lagerstedt in learning from the frontlines, and explore how your business can transform, and co-create a better future.

Better Business


A Better Business can be described as a future-ready company with a long-term perspective – guided and inspired by its higher purpose. This helps the organisation create, deliver and capture long-term value to its stakeholders. All while minimizing ecological and social costs, engaging its business ecosystem, and collaborating to change the world.



Elisabet Lagerstedt’s new book, Better Business Better Future, will help you understand the Sustainability Revolution, the potential of Better Business, and decode the strategic choices and good practices of Better Business trailblazers such as Patagonia, Interface, Ørsted, Unilever, IKEA, Oatly (and many others).

Everything to accelerate the important transformation towards Better Business and a Better Future – for current generations, as well as for those to come.


Explore Better Business

"Like the digital revolution before it, the sustainability revolution promises to change everything. Yet, just as with digital, many companies are moving too slowly, taking an incremental approach to a challenge that demands a radical rethink."
- World Economic Forum

Latest blog posts

The Better Business Blog

Better Business

What does opportunity mean to you?

Unleashing the potential of Better Business to address the wicked problems of the world offers not only tremendous challenges, but also vast opportunities –…

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Better Business

Better Business is a key milestone

The Sustainability Revolution is here, and today’s sustainability trailblazers are leading the way. Better Business is a first and urgent milestone. Better Business is…

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Better Business

Moving towards regenerative business models

In 1970, economist Milton Friedman wrote a New York Times article titled “The Social Responsibility of Business Is to Increase Its Profits.” In the…

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