logotype

Better Business / Better Future

BEYOND BUSINESS AS USUAL

Explore Better Business >>

ARE YOU FUTURE-READY?

Join Elisabet Lagerstedt on an exploration beyond business as usual as she decodes Better Business, and touches on the evolution of conscious leadership as well as the emerging paradigm of Regenerative Business. Everything to help leaders get fit for the decade to come, and accelerate the co-creation of a Better Future.

Discover the book

Learn more, and accelerate your own work in building a Better Business and a Better Future, in the book by Elisabet Lagerstedt.

Join the exploration

Sign up to the newsletter to go beyond business as usual, explore Better Business, and co-create a Better Future.

Do the self-assessment

Download and do the Self-Assessment to understand how your company stacks up to the sustainability trailblazers.

What is Better Business?

 

Business as usual isn’t operating at a level that respects the planetary boundaries. Fortunately many companies are already evolving beyond the 1970ies doctrine of Milton Friedman. Better Business will be a key milestone on the journey towards the evolving paradigm of Regenerative Business, where companies give more than they take.

 

Figure: Beyond business as usual, Better Business is an important milestone towards co-creating a better future, where business will need to be regenerative and give more than it takes.
Figure: Beyond business as usual, Better Business is an important milestone towards co-creating a better future, where business will need to be regenerative and give more than it takes.

 

 

This will not happen tomorrow. Instead, it will be an evolutionary journey that unfolds over time. A first important step is to help more business leaders and companies feel comfortable in stretching into Better Business.

A Better Business can be described as a future-ready company with a long-term perspective – guided and inspired by its higher purpose. This helps the organisation create, deliver and capture long-term value to its stakeholders. All while minimizing ecological and social costs, engaging its business ecosystem, and collaborating to change the world.

You as a business leader is crucial in this transformation. By providing purpose, direction and resources, you can contribute to meaning, transformation, growth – and even help enhancing the wellbeing of both people and planet, while future-proofing your business.

Explore Better Business >>

 

Learn more in the webinar

 

In this webinar recording, Elisabet Lagerstedt will take you beyond business as usual, and share lessons from sustainability trailblazers: “We will decode Better Business, touch on the evolution of conscious leadership and the emerging paradigm of Regenerative Business. Everything to get fit for the decade to come, and accelerate the co-creation of a Better Future.”

The session is moderated by Benjamin Kessler, former managing editor at INSEAD Knowledge.

The webinar was recorded on March 31, 2022 and arranged by Aluminary, who aims to connect alumni from top business schools globally.

"Like the digital revolution before it, the sustainability revolution promises to change everything. Yet, just as with digital, many companies are moving too slowly, taking an incremental approach to a challenge that demands a radical rethink."
- World Economic Forum

Latest blog posts

The Better Business Blog

Better Business

The power of People with Meaning and Purpose

Strategists and business leaders tend to forget that growth does not necessarily need to happen though new market entry, or new products. It can…

Continue reading

Better Business

Is your organization fit for purpose?

Do you run a purpose-led company? If not, I invite you to start exploring this field, because a meaningful higher purpose can not only…

Continue reading

Better Business

Meaningful innovation will help us build a better future

Interestingly, most of the companies I have studied at the frontlines of Better Business are not regarded as world-class in rankings of the world’s…

Continue reading

Understanding the Sustainability Revolution. Reimagining the future and repositioning your business. Becoming a purpose-led sustainability company. Integrating sustainability into your business strategy. Business model innovation and value proposition design for sustainable businesses. Learning from the sustainability trailblazers. Sustainability innovation to adress wicked problems. ESG leadership. Sustainability leadership. Business ecosystem. Collaboration to build a better future. Exploring regenerative business. Net zero. Net positive. Regenerative business leadership. Leadership evolution.