Go beyond business as usual
Explore Better Business
What if you could learn from the sustainability trailblazers to accelerate Better Business and co-create a better future?
Find the book
Learn to Surf the Waves of Change
We are in the age of the Anthropocene, an era where human activity has started to have significant impact on the planet. Social and planetary tipping points are now being reached, technology development is accelerating, inflection points are imminent in many industries, and many wicked problems urgently need innovative solutions.
These are solutions that the world of business could be particularly well equipped to solve through the ingenuity, creativity, collaboration and resources that it can so often call forth more effectively and efficiently than other human organizations.
Ignorance and inaction simply means loosing the initiative. Strategic thinking and thoughtful action means grasping the opportunity – and not letting it slip away. This presents the moment for us as business leaders not only to explore new business opportunities, but to step up to the challenge of building a better future for the generations to come.
Luckily, some companies are in the very forefront of this development, which provides the rest of us an opportunity to learn and accelerate our own path forward. We will simply need to learn to surf the waves of the sustainability revolution to build Better Business and a better future.
Better Business is a stepping stone
Better Business provides purpose and potential for human growth, and contributes to solving meaningful problems. All while creating, delivering, and capturing value to your stakeholders, and minimizing ecological and social costs. Ultimately to co-create a better future. Still, Better Business is only a first milestone beyond business as usual. Regenerative Business is where we will need to go.
Decode the good practices
Regenerative Business is still in its inception. Better Business is however already well understood and explored by trailblazers like Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly. Learning from these trailblazers will simply help accelerate this important transformation.
What are the Better Business trailblazers doing right? Why have they chosen their specific paths? And, what if you could decode some of their good and evolving strategies and practices in order to accelerate your own company’s transformation?
Elisabet Lagerstedt’s book ‘Better Business Better Future: Decode the Good Practices of Sustainability Trailblazers and Transform Your Corporate Business‘ (January, 2022) will help you do just that.
Find the book in online bookstores >>
The Step Up Framework
The research for the book showed that the Better Business trailblazers approach the field of sustainability in strategically similar ways. The StepUp Framework highlights the strategic intents and good practices of well developed Better Business organizations in five steps – spanning across their three strategic playing fields: the organization, the business ecosystem, and the world and society.
DO THE SELF-ASSESSMENT
Have you already made some, or even significant progress toward Better Business? Or even reached world-class? Download and do the self-assessment to find out, and prepare to accelerate your approach.
Three inspirational case companies
Did you know that many of the world’s most well-known and respected sustainability leaders started out from business as usual? Get inspiration for your own transformational journey from some of the stories of the world’s Better Business trailblazers.
NOW IT'S YOUR TURN!
Now, the time has come for you to step up to transform your organization into a Better Business and to co-create a Better Future. Learn more from the trailblazers in the book, sign up for the quarterly newsletter, and learn more about the Better Business Acceleration Program. You can also contact Elisabet to help guide you on the way.
Discover and read the book
Join the exploration
Take the online course
Reimagine the future. Purpose. Purpose-led companies. Strategy. Business strategy. Strategy for sustainability. Sustainable business strategy. Sustainable business. Sustainability innovation. Strategic communication for sustainability companies. Business model innovation and value proposition design for sustainable businesses. Reposition your business. Become a purpose-led sustainability company. Sustainability leadership. Regenerative business. Net zero. Net positive. Regenerative business leadership. Regeneration.
Leadership
A Challenge of Leadership Capacity: We Are Not in a Normal Cycle
For much of modern business history, leadership has been shaped by a fairly stable mental model of how change unfolds: a model deeply intertwined…
Continue reading
Leadership, Strategy
Why leadership, wisdom, and inner capacity need to shape strategy in the age of AI
The past years have not been demanding because of one disruption, but because of the simultaneity of many forces unfolding at once. Geopolitical volatility…
Continue reading
Strategy
The Inner Practice of Leadership & Strategy: Slowing Down to See Clearly and Lead Wisely
There is an aspect of strategy that we rarely acknowledge, perhaps because it feels too subtle, too human, or too inward to fit comfortably…
Continue reading
Leadership
The Power of Slowing Down: Finding Clarity and Coherence in Complex Times
In a world that rewards speed, slowing down can feel countercultural — even irresponsible. Yet for leaders navigating increasing complexity, slowing down is not…
Continue reading
Strategy
Introducing the Strategy Navigator: A Reflective Partner for Leaders Beyond Business-as-Usual
The challenges facing business today are not only strategic and operational — they are existential. Climate change, societal fragmentation, technological disruption, and shifting stakeholder…
Continue reading
Leadership
Seven Boundaries Breached – and the Silence in the Room
Yesterday, the Planetary Health Check 2025 was released. Its message is sobering: human activities have now pushed Earth beyond seven of the nine scientifically…
Continue reading