Are you relevant?


Customers do not primarily buy a product or a service, they buy a solution to a perceived problem. Consequently, a company’s competitive edge is not relying on which technologies they use, but rather on how relevant, significant and well-known they are to their target groups, and the way in which their solutions add value to … Fortsätt läsa Are you relevant?

Why Your Strategy Could Need a Futurist


Being far-sighted about your strategy can help you prepare for the big global changes already unfolding.  I’ve spent quite some time trying to understand the world of tomorrow – as far away as 2035. I’ll then be 66 years old and ready for retirement, which puts things into perspective – at least for me. This … Fortsätt läsa Why Your Strategy Could Need a Futurist