Customers do not primarily buy a product or a service, they buy a solution to a perceived problem. Consequently, a company’s competitive edge is not relying on which technologies they use, but rather on how relevant, significant and well-known they are to their target groups, and the way in which their solutions add value to … Fortsätt läsa Are you relevant?
In B2B, market and customer data is not always easy to gather or access. I’ve experienced that first hand in many different projects over the years. Let’s take a look at one of them and what we learned on the way…
Strategy is no longer necessary, according to some – but without it, business would not utilise our full human potential. Article first published on INSEAD Knowledge. A few years back, a searing pain in my elbow sent me to the doctor, who diagnosed me with Olecranon Bursitis. Apparently, all that time spent leaning forward on hard … Fortsätt läsa Why strategy is not dead
Being far-sighted about your strategy can help you prepare for the big global changes already unfolding. I’ve spent quite some time trying to understand the world of tomorrow – as far away as 2035. I’ll then be 66 years old and ready for retirement, which puts things into perspective – at least for me. This … Fortsätt läsa Why Your Strategy Could Need a Futurist