Strategy
The power of you having first hand customer experiences
4 mars, 2017
Strategy
customer insight, Customer Safari, strategy
In B2B, market and customer data is not always easy to gather or access. Still, it’s key to innovation, growth and renewal. Let’s take…
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Bring your team on a Customer Safari
9 oktober, 2016
Innovation
customer insight, innovation
Did you know that first hand experiences are generally more valuable than second hand knowledge? Actually, the strongest insights come from what you have…
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The one number you need to grow
25 april, 2014
Strategy
customer insight, growth, opportunity
Two years of research and several thousand interviews with customers in different industries have shown that one simple question – in most industries –…
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