Tag: customer insight

Strategy

The power of you having first hand customer experiences

In B2B, market and customer data is not always easy to gather or access. Still, it’s key to innovation, growth and renewal. Let’s take…

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Innovation

Bring your team on a Customer Safari

9 October, 2016 Innovation

Did you know that first hand experiences are generally more valuable than second hand knowledge? Actually, the strongest insights come from what you have…

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Strategy

The one number you need to grow

Two years of research and several thousand interviews with customers in different industries have shown that one simple question – in most industries –…

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Innovation

Customer understanding is key to innovation

Stagnation and lack of growth in many industries has increased the interest for innovation as a way to bypass the challenge and increase productivity…

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