Innovation
Kundresan, eller the Customer Journey
20 september, 2016
Innovation
Customer experience, Customer journey, Kundupplevelse
I innovations-, strategi- och marknadslitteraturen pratas det sedan flera år mycket om human centred design, service design och design thinking. Det kan beskrivas som holistiska metoder, som fokuserar på innovation…
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What’s a great, differentiated customer experience really worth?
1 augusti, 2014
Strategy
Customer experience, customer orientation
What’s a great, differentiated customer experience really worth for your company? A study conducted by Watermark Consulting has shown that it’s worth a lot. They…
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