The Better Business Blog

Elisabet Lagerstedt has blogged since 2010, and the blog has evolved ever since. Her interest and focus today is exploring business unusual and the strategic opportunities for business as a force for good. Subscribe to get the latest insights delivered to your inbox.

 

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Leadership

To lead in a VUCA world

11 September, 2020 Leadership ,

“Companies operate in an increasingly complex world. Business environments are more diverse, dynamic, and interconnected than ever – and far less predictable.” The quote…

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Better Business

Learning is lifelong!

Every year over the past decade I have challenged myself with executive education from leading global business schools, including Harvard, Oxford, IMD, INSEAD, and…

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Better Business

At an inflection point?

In my last blog post, I wrote about wicked problems and tipping points. In business lingo, wicked problems, such as climate change and the…

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Better Business

Wicked problems offer opportunities

Better Business needs to be recognized as not only a necessity for the future of our humanity but also for the huge business opportunity…

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Better Business

12 keys to unlock Better Business

I have over the past blog posts discussed the urgent need for better business, based on the Better Business Playbook that I recently published with…

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Better Business

Doing well by doing good

We live in a world of accelerating change where industrialization and globalization has helped us leap forward and transform the world in ways that…

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Better Business

The Better Business Opportunity

As business leaders, we have a unique opportunity to make a difference. Not only for our companies and teams, but for the larger picture:…

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Better Business

The Better Business Playbook

The Better Business Playbook is designed to inspire you, as a business leader, to go beyond business as usual, and navigate the opportunities and…

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Strategy

Navigating a world of accelerating change

The world around us is often described as increasingly volatile, complex, and ambiguous. We see signs of accelerating change and exponential growth in a…

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Strategy

Strategy: What it is, and why you should be doing it

28 April, 2020 Strategy

It’s the beginning of 2007 – 13 years ago, just before the global financial crisis hit – and I just got back from the…

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Strategy

The importance of having a long-term view

26 April, 2020 Strategy

“Every company requires a long-term view.” – Jeff Bezos Short-termism seems to be everywhere today. Companies with a long-term perspective have however finally been…

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Strategy

Why strategy is not dead

4 March, 2019 Strategy

Strategy is no longer necessary, according to some – but without it, business would not utilize our full human potential. A few years back,…

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Leadership

How to create clarity in 15 minutes

21 January, 2019 Leadership , ,

Many of our clients just have too much going on. Ultimately, this overwhelms the mind, makes thinking cluttered, and creates difficulties in prioritization. There…

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Strategy

Time to focus on the long-term

28 December, 2018 Strategy ,

Getting management teams to look beyond the horizon is sometimes a challenge since everyday business is so engulfing.   Despite the above challenges, long-termism has…

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Innovation

50 examples of companies that failed to innovate

9 December, 2018 Innovation

Valuer recently published an interesting selection of companies that failed to innovate. We believe the article is too good to miss and just had…

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Future

Exponential Innovation at Singularity University in Silicon Valley

The world is experiencing accelerating change, which has made us even more convinced in our belief in lifelong learning. Knowledge is getting outdated faster than…

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Strategy

Long-term focus outperforms short-termism

“Corporate short-termism” has been the subject of ongoing debate – among leaders in business, government, and academia – for decades. To understand the facts…

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Strategy

Are you relevant?

Customers do not primarily buy a product or a service, they buy a solution to a perceived problem. Consequently, a company’s competitive edge is…

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Future

Next stop: the Royal Danish Opera

22 October, 2017 Future ,

It’s time for two days of inspiration at the first Singularity University Copenhagen Summit on the Royal Danish Opera in Copenhagen. Over two epic…

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Strategy

European Business Forum on Innovation and Growth

Without reflection, no learning happens. A lot of our own personal learning today happens online in parallel to our everyday commitment to support executives…

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Strategy

Thinkers50 European Business Forum

13 May, 2017 Strategy

Without reflection, no learning happens. A lot of my own personal learning today happens online in parallel to my everyday commitment to support executives…

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Strategy

The power of you having first hand customer experiences

In B2B, market and customer data is not always easy to gather or access. Still, it’s key to innovation, growth and renewal. Let’s take…

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Innovation

Thanks to the ENTRIM team!

A recent dark and rainy November evening in southern Sweden, we aspired to bring some more light into this beautiful world. How? Through passionately delivering…

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Innovation

Two workshops just delivered at Lund University

For the fourth year in a row I just delivered a workshop for the students of the Master’s Programme in Entrepreneurship and Innovation at Lund University. The focus and…

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Innovation

Bring your team on a Customer Safari

9 October, 2016 Innovation

Did you know that first hand experiences are generally more valuable than second hand knowledge? Actually, the strongest insights come from what you have…

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Innovation

Creative people must be stopped

Creating growth through innovation has become an increasingly important challenge to many companies. To develop a new product however means a constant compromise. A compromise…

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Innovation

Test prototyping a silly idea

2 October, 2016 Innovation

In parallell to Strategic Thinking, I often use Design Thinking methodology to approach relevant business problems and challenges. Design Thinking originates in design, but has developed into…

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Innovation

Test prototyping a silly idea

In our consulting services, we often use Design Thinking methodology to approach relevant business problems and challenges. Design Thinking originates in design, but has developed into…

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Innovation

Time for ideation?

Hungry for some inspiration on ideation? Check out these resources presented by the IDEO team at IDEO U From ideas to Action: The Reinvention of Normal:…

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Innovation

Back from the Strategyzer Bootcamp for Business Model Innovation Coaches

The world we live in is experiencing accelerating change. Hence, what took us here may not be what is taking us into the future. With…

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Reading

Time for some summer reading?

24 July, 2016 Reading

Summer is definitely here and you are hopefully taking time to just relax, and maybe even finding some time to read a few useful books.…

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Innovation

Crash Course in Design Thinking

As part of my mission to inspire organizations to embrace an outside-in approach to business, we just finished a crash course in Design Thinking…

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Future

The future of electricity workshop at Royal Society in London

I felt truly humbled to be able to contribute as a speaker and group facilitator with a customer and end-user perspective in a future…

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Future

The future of electricity

7 July, 2016 Future

I felt truly humbled to be able to contribute as a speaker and group facilitator with a customer and end-user perspective in a future…

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Innovation

How do you place your future innovation bets?

14 April, 2016 Innovation ,

    The WHY of innovation today isn’t just about avoiding that your product range turns into commodity. Instead it is becoming brutally clear…

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Innovation

Workshop for Buyer Persona and Customer Journey mapping

  Last week we had a small, but very encouraging co-creation workshop with a client where we helped building relevant buyer personas for a customer…

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Strategy

Why Strategy Is Not Dead

26 February, 2016 Strategy

Strategy is no longer necessary, according to some – but without it, business would not utilise our full human potential. This article was first…

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Strategy

Why strategy is not dead

26 February, 2016 Strategy

Strategy is no longer necessary, according to some – but without it, business would not utilise our full human potential. Article first published on…

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Strategy

Business Strategy: Are You Inside-Out or Outside-In?

6 November, 2015 Strategy

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look…

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Strategy

Why Your Strategy Could Need a Futurist

5 November, 2015 Strategy

Being far-sighted about your strategy can help you prepare for the big global changes already unfolding.  I’ve spent quite some time trying to understand…

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Future

Looking into the future is always a challenge

4 September, 2015 Future

Strategy is about defining your current state, future position and direction.  Understanding your environment – both current and future – is an important part…

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Strategy

My Favorite Strategy Books

6 August, 2015 Strategy ,

Summer is a great time to read, and there is still some time to read until it’s over, even here in the Nordics. Our last…

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Reading

A summer reading list

Finding inspiration and seeds for good ideas is something we can all make a daily habit, 365 days per year. Now that summer is here,…

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Strategy

Net Promoter Score (NPS)

27 February, 2015 Strategy

The Net Promoter Score (NPS) is something you have probably heard about. And it still seem to be discussed as the salvation to every…

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Innovation

Value Proposition Design

We really like Alexander Osterwalder’s (et al’s) updated approach on designing value propositions. In his latest book, called “Value Proposition Design”, he shows a…

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Innovation

Go Idea Hunting

29 November, 2014 Innovation ,

Have you ever admired geniuses like Einstein, Leonardo da Vinci, or even Steve Jobs? A genius is often thought of as a person who displays exceptional…

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Strategy

The Business Model Canvas

Click to open separate window where you can download the canvas (on www.businessmodelgeneration.com). “Great products are becoming a commodity. It’s the combination between great…

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Strategy

What’s your approach to business? Inside-Out or Outside-In?

  An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.…

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Strategy

What’s a great, differentiated customer experience really worth?

What’s a great, differentiated customer experience really worth for your company? A study conducted by Watermark Consulting has shown that it’s worth a lot. They…

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Innovation

How to create a Value Proposition

In business, it doesn’t make sense to focus on doing the same thing as everybody else. Especially since research show it pays off to…

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Strategy

Only 14% of employees understand their company’s strategy and direction

We recently stumbled on an interesting article by David Witt on the Leaderchat, claiming that only 14% of employees understand their company’s strategy and direction. In…

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Strategy

The one number you need to grow

Two years of research and several thousand interviews with customers in different industries have shown that one simple question – in most industries –…

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Strategy

How to cope in an increasingly complex world

15 February, 2014 Strategy

We live in an increasingly complex world. Most scientists would even agree that we are living in one of the greatest times of change…

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Strategy

Up for the challenge of growth?

According to a recent survey made by Bain & Company, the number one challenge for most business leaders of today is generating growth, next in…

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Innovation

Customer understanding is key to innovation

Stagnation and lack of growth in many industries has increased the interest for innovation as a way to bypass the challenge and increase productivity…

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Strategy

What else can you do for your customers?

Product focused and production oriented companies tend to believe their competitive advantages lie in sourcing, production, logistics and product feature innovation. However, these activities…

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Strategy

Without change – no progress, no development…

9 September, 2013 Strategy , ,

  Growth is a team effort. Change is too. However, as someone insightfully said…”Change has a bad reputation in our society. But that isn’t…

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Innovation

Dreaming about innovation?

”The world’s most innovative companies enjoy a premium on their share price”, as to evidence recently shared by Hal Gregersen and Jeff Dyer in…

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Innovation

Why 80% of innovations fail

Creating growth through innovation has become an increasingly important challenge to many companies. To develop a new product however means a constant compromise. A…

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