The Better Business Blog

Elisabet Lagerstedt helps leaders, teams, and organizations move beyond business as usual, navigate uncertainty, build better businesses, and co-create a better future.



Navigating into the future

Navigating a world of accelerating change

The world around us is often described as increasingly volatile, complex, and ambiguous. We see signs of accelerating change and exponential growth in a…

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Strategy: What it is, and why you should be doing it

28 April, 2020 Strategy

It’s the beginning of 2007 – 13 years ago, just before the global financial crisis hit – and I just got back from the…

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The importance of having a long-term view

26 April, 2020 Strategy

“Every company requires a long-term view.” – Jeff Bezos Short-termism seems to be everywhere today. Companies with a long-term perspective have however finally been…

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"To navigate into the future means continuously adapting to the external environment on the journey towards the desired destination."
Elisabet Lagerstedt

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