Customers do not primarily buy a product or a service, they buy a solution to a perceived problem. Consequently, a company’s competitive edge is not relying on which technologies they use, but rather on how relevant, significant and well-known they are to their target groups, and the way in which their solutions add value to … Fortsätt läsa Are you relevant?
Without reflection, no learning happens. A lot of my own personal learning today happens online in parallel to my everyday commitment to support executives and their teams in building a better future through innovation, growth, and renewal. Maybe that’s why I sometimes still truly enjoy a really good seminar or conference, where people come together … Fortsätt läsa Thinkers50 European Business Forum
In B2B, market and customer data is not always easy to gather or access. I’ve experienced that first hand in many different projects over the years. Let’s take a look at one of them and what we learned on the way…
Det pratas idag om det digitala samhället som en megatrend – en global, hållbar och makroekonomisk utvecklingskraft som påverkar företag, ekonomi, samhälle, kultur och våra liv, och därigenom definiera vår framtida värld. På ganska få år har internet och tillhörande tekniska lösningar i grunden förändrat vårt sätt att handla, läsa, konsumera, deklarera, lyssna på musik … Fortsätt läsa Lider ditt företag av digital inkompetens?
Strategy is no longer necessary, according to some – but without it, business would not utilise our full human potential. Article first published on INSEAD Knowledge. A few years back, a searing pain in my elbow sent me to the doctor, who diagnosed me with Olecranon Bursitis. Apparently, all that time spent leaning forward on hard … Fortsätt läsa Why strategy is not dead
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at Steve Jobs, he didn’t ask the customer. It’s no use, people don’t know what they want.” That was the reaction of a former colleague of mine during our monthly management … Fortsätt läsa Business Strategy: Are You Inside-Out or Outside-In?
Being far-sighted about your strategy can help you prepare for the big global changes already unfolding. I’ve spent quite some time trying to understand the world of tomorrow – as far away as 2035. I’ll then be 66 years old and ready for retirement, which puts things into perspective – at least for me. This … Fortsätt läsa Why Your Strategy Could Need a Futurist